Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 29, 2017

Partners with adsquare for Enhanced Moment Marketing Capabilities

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

Jun 20, 2017

Introduction to Mobile Attribution

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

Jun 19, 2017

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.

Jun 13, 2017

Formats from Sublime Skinz & AdColony

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

Jun 9, 2017

How Mobile is Paving the Way for Performance Marketing in France

With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

May 18, 2017

Head of Tech Client Services

We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.

May 11, 2017

mediasmart has integrated with The Media Trust.

We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!

May 4, 2017

Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.

Mar 14, 2017

Mediasmart opens office in France

Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.

Mar 1, 2017

VPAID Format & APAC Endpoint

We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!

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