Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Feb 24, 2017

Fyber & AppNexus join video supply partners

Fyber and AppNexus join video supply partners

Jan 30, 2017

Important additions to enhance UX

We have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a Universal Finder. You will also see some visual changes, as well as some additions that are little in appearance but set the basis for bigger things to come in terms of customer.

Jan 25, 2017

Mediasmart has partnered with Integral Ad Science

Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving.

Nov 30, 2016

The Coming of Age of Mobile Programmatic

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud,.

Nov 30, 2016

Mediasmart as case of study

Launched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising using its proprietary technology platform. Mediasmart gives access to global mobile inventory both in mobile apps and web. A proven, scalable technology currently handling more than.

Nov 24, 2016

Mobile video gains ground in purchasing processes

Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.

Nov 17, 2016

The race to mobile and digital unison

With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time. They are also cautious however, that with multi-screen and multi device considerations becoming crucial, a mobile delivery must also work alongside other digital channels to maximise.

Nov 4, 2016

New video supply partners and more...

You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5. and v.1.0.6. together. mediasmart console keeps improving week after week and sometimes it is difficult for us to keep up! Today we want to highlight the new Invoicing area, which.

Oct 20, 2016

Launching Vertical Video

We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it, especially interesting if you are running video campaigns: the possibility to add vertical - also called portrait - videos. Read below for details and, as always, please do not.

Oct 18, 2016

New Commercial Director appointed to senior team

London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises mobile audience engagement - has made a senior appointment to lead its continued growth in the UK ad-tech sector.