Mediasmart - Blog

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...

Uzma Faridi

AI-driven Programmatic advertising: the present & the future of Marketing

Olatz Goicoechea

Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

As audiences transition from traditional TV to CTV, content consumption has exploded from a single screen at a given...

Olatz Goicoechea

CTV in Focus: Industry Experts Converge at the CTV Asia Symposium, Jakarta

The Connected TV Asia Symposium, Jakarta held on the 6th of July, in Jakarta, sparked an engaging discourse on the...

Vaishnavi Zawar

Blog

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

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AI-driven Programmatic advertising: the present & the future of Marketing

Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

CTV in Focus: Industry Experts Converge at the CTV Asia Symposium, Jakarta