Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

Read More


    From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

    In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian...

    Read More

    Big Screens, Bigger Impact: Olympic Advertising

    The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does...

    Read More

    The Future of CTV Advertising In India: Trends and Predictions

    The first LED TV in India was launched in 2009. Cut to 2023, the landscape of CTV has witnessed a remarkable evolution,...

    Read More

    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

    Read More

    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

    Read More

    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption exploded from a single screen at a given time...

    Read More

    How Cross-Screen CTV measurement is key for Omnichannel Campaigns during the Holiday Season?

    The holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...

    Read More

    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

    Read More

    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

    Read More