Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...
Read MoreAnnouncements, analysis and opinions on industry trends around the mobile programmatic world.
Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...
Read MoreThe holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...
Read MoreThe shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...
Read MoreThe fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...
Read MoreThe landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...
Read MoreAudiences are more connected than ever in both the online and offline worlds. Making it hard for advertisers to...
Read MoreSome have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...
Read MoreHow to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...
Read MoreLet us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...
Read MoreThe budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...
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