Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Shopping Season 2026: Beyond Black Friday

The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...

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    ​​CTV and AI: the data-driven future of advertising on Connected TV

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    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    Unlocking frequency capping to transform your CTV and cross-screen campaigns

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    woman angry at repeated ad vs woman happy

    Unlock Olympic Gold: How Advertisers Can Win Big

    With the upcoming Olympics, brands have an exceptional opportunity to captivate a global audience. This summer's Games...

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    Olympic multiscreen impact

    Creating Compelling Stories Across Screens: A Year in Review (FY24)

    An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining...

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    From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

    In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian...

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    Big Screens, Bigger Impact: Olympic Advertising

    The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does...

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    The Future of CTV Advertising In India: Trends and Predictions

    The first LED TV in India was launched in 2009. Cut to 2023, the landscape of CTV has witnessed a remarkable evolution,...

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    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

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