Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to level up your Advertising game and deepen your customer understanding thanks to mediasmart’s Location-based audiences

It is a common practice amongst marketers to differentiate the ‘online’ and the ‘offline’ world, although nowadays, nothing could be more common than...

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    The current acceleration of Connected TV

    Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

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    Sync your CTV campaign with households like a pro

    You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...

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