Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

December 6, 2022

mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    TV in living room with QR code and the article's title
    August 30, 2022

    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

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    February 8, 2022

    The current acceleration of Connected TV

    Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

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    November 19, 2021

    Measuring success on your Connected TV campaigns using Household sync

    The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...

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    October 22, 2021

    Sync your CTV campaign with households like a pro

    You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...

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    October 20, 2021