Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

Read More


    Big Screens, Bigger Impact: Olympic Advertising

    The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does...

    Read More

    The Future of CTV Advertising In India: Trends and Predictions

    The first LED TV in India was launched in 2009. Cut to 2023, the landscape of CTV has witnessed a remarkable evolution,...

    Read More

    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

    Read More

    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

    Read More

    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

    Read More

    CTV in Focus: Industry Experts Converge at the CTV Asia Symposium, Jakarta

    The Connected TV Asia Symposium, Jakarta held on the 6th of July, in Jakarta, sparked an engaging discourse on the...

    Read More

    Maximizing Your CTV Ads Impact with Creative Sync Ad Builder

    A Revolutionary Way to Engage Your Audience with CTV Ads

    In today's dynamic digital landscape, advertisers are...

    Read More

    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

    Read More

    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

    Read More