When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
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With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...
Read MoreThe festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...
Read MoreWith a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB
Read MoreHow to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...
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