Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

March 15, 2023

mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to better integrate...

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    This Festive Season CTV Advertising is the Big-Bang Firecracker for Brand Success

    The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...

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    September 2, 2022

    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    July 27, 2022

    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    June 15, 2022

    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

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    February 8, 2022