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In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks translate into sales in the physical world? How is your mobile marketing affecting your store sales? As smartphones take hold of our day-to-day routines, the border between what's.

At mediasmart, we believe the ultimate way to identify advertising channels that may be generating good results purely by playing your attribution system, is to actually measure the results they provide when your ads are served, versus when they are not.

This year is coming to an end, but we continue updating our features to make your life easier when working with our console. Your feedback is valued and listened!

m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.  

mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise. The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display,.

We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.

We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a POIs discovery tool, to Heatmaps; a new creative way of looking at your campaign's performance. But this is not all... In the following weeks we will be launching more features, so.

Connected TV inventory is here! We are very excited to announce that mediasmart now has Connected TV inventory available. Connected TV ads have a high completion rate and are shown in a brand safe environment to a highly engaged audience, among other benefits. Digital video advertisers are turning.