"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...Read More
Announcements, analysis and opinions on industry trends around the mobile programmatic world.
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...Read More
You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...
Read MoreBeing a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...
Read MoreThe online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined!...
Read MoreConsumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....
Read MoreWe have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...
Read MoreApple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...
Read MoreWe hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little...
Read MoreWe are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!
Read MoreIn age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...
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