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Announcements, analysis and opinions on industry trends around the programmatic world.

The invisible map behind every great campaign

How location intelligence fuels smarter advertising

Olatz Goicoechea

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The iOS14 series: Advantages of using SKAdNetwork

Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install...

Adriana Ullivarri

Getting ready for iOS14!

Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...

Adriana Ullivarri

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