Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

Read More


    The iOS14 series: Advantages of using SKAdNetwork

    Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install...

    Read More

    Getting ready for iOS14!

    Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...

    Read More

    mediasmart’s upcoming product changes related to GDPR

    Read More

    The Often Misunderstood Mobile User Privacy Landscape

    There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from...

    Read More