Blog

  Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha impartido en el Congreso Atlántico de Marketing Digital la ponencia ‘Publicidad móvil: retos y oportunidades’.

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the Digital Advertising World, it’s vital to measure the results of all campaigns. Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate the ROI.

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is the limit? Q & A with our CEO Noelia Amoedo, mediasmart

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector continues to see mobile driving revenue and brands of all sizes are expanding their strategies in this channel as a way to boost sales.

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space. There are two possible routes here, as in any decision that involves using technology: buy or build your DSP..

Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their stores. So how do you do it? One way to ‘Drive to Store’ is to use mobile. But how can you make sure you are driving the right people? Noelia Amoedo, CEO, mediasmart, outlines some much.

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.