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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Sep 23, 2020 , , , , , , ,

5 tools to ace your US elections 2020 campaigns

With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.

Jun 16, 2020 , ,

FAQs regarding TCF 2.0 by IAB

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

Dec 15, 2019 , ,

CCPA- FAQs regarding your campaigns in mediasmart

CCPA grants California consumers robust data privacy rights and control over their personal information, including the right to know, the right to delete, and the right to opt-out of the sale of personal information that businesses collect, as well as additional protections for minors. mediasmart.

Oct 16, 2019

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

  Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha impartido en el Congreso Atlántico de Marketing Digital la ponencia ‘Publicidad móvil: retos y oportunidades’.

Jan 25, 2019

Mobile and in-App Advertising Trends 2019

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

Jan 11, 2019 , ,

eCPA is dead. Long live the incremental eCPA!

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the Digital Advertising World, it’s vital to measure the results of all campaigns. Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate the ROI.

Sep 19, 2018 ,

mediasmart part of the Marketing Technology Landscape Supergraphic of 2018

 

May 24, 2018 , ,

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

Mar 12, 2018

The rise of mobile investment in 2018

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is the limit? Q & A with our CEO Noelia Amoedo, mediasmart

Mar 8, 2018 ,

Travel’s mobile marketing opportunity

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector continues to see mobile driving revenue and brands of all sizes are expanding their strategies in this channel as a way to boost sales.

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