Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including...

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    Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

     

    Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha...

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    Mobile and in-App Advertising Trends 2019

    Business of apps has launched an article reflecting on the growth and change trends some branches of digital...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    GDPR - FAQs regarding your campaigns in mediasmart

    GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you...

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    The rise of mobile investment in 2018

    There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where...

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