Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

Read More


    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

    Read More

    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

    Read More

    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

    Read More

    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

    Read More

    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

    Read More

    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

    Read More

    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

    Read More

    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

    Read More

    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including the...

    Read More