Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    E-commerce vs. in-store: how programmatic ads connect both worlds

    The power of programmatic bridging digital and physical retail 

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    a man holding a phone showing an e-commerce store while standing on a shop aisle

    Essential 2024 location intelligence trends and stats driving advertising success

    The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to...

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    woman shopping due to advertising enhanced with location data

    Maximizing Shopping season success with Location Intelligence

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    an omnichannel advertising journey through Mobile, CTV, DOOH, Mobile and back to in-store shopping

    Location intelligence in action: boosting advertising relevance

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    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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