Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...

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    How to run a successful Drive to store Campaign

    Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

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    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

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    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...

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    Top tips for Drive to store advertisers during Coronavirus

    During these difficult times we are all living, people are not out in the streets walking around, but they are at home...

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    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

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    Are you looking to drive more people to your store?

    In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...

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    New features for your drive to store & geolocated campaigns! 🗺️📍

    We have been working on two great features for your geolists!

    Decide when your geolists counts visit to your store and...

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    A mythbusting look at proximity marketing: Integrations & best practices

    The opportunities through location and proximity based mobile advertising are well recognised now, and retailers...

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