March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to better integrate...
Read MoreAnnouncements, analysis and opinions on industry trends around the mobile programmatic world.
March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to better integrate...
Read MoreDrive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...
Read MoreThe Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...
Read More2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...
Read MoreDuring these difficult times we are all living, people are not out in the streets walking around, but they are at home...
Read MoreBecause getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...
Read MoreIn age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...
Read MoreWe have been working on two great features for your geolists!
Decide when your geolists counts visit to your store and...
Read MoreThe opportunities through location and proximity-based mobile advertising are well recognised now, and retailers...
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