Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    How Cross-Screen CTV measurement is key for Omnichannel Campaigns during the Holiday Season?

    The holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...

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    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

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    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

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    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...

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