Announcements, analysis and opinions on industry trends around the mobile programmatic world.

#NewHireDiaries: mediasmart is expanding its operations in Brazil

For years, Brazil has been a frontrunner in the digital race in Latin America. With the constant shifts in the ad tech market and rising demand for...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    Why You Should Launch an Omnichannel Campaign That Includes CTV

    Audiences are more connected than ever in both the online and offline worlds. Making it hard for advertisers to...

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