Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 6, 2020 , ,

Introducing Unique Users, free NexD impressions & a new Smaato deal

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

Mar 30, 2020

Action plan for Brands in times of Self Confinement

We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate but necessary and we hope you and your loved ones are safe.

Mar 27, 2020 ,

Top tips for Drive to store advertisers during Coronavirus

During these difficult times we are all living, people are not out in the streets walking around, but they are at home and using their mobile devices a lot more than ever. Therefore we understand that during of self-confinement, drive-to-store campaigns are not the top priority for advertisers, and.

Mar 16, 2020 ,

We are looking for a Senior Commercial Manager - International

We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to our team.

Mar 16, 2020 ,

We are looking for a Senior Commercial Manager - France/EU

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition to our team.

Mar 10, 2020 , , , , ,

Why is it important to measure incrementality in drive-to-store?

Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your store visits will probably go through the roof. But is that campaign really impacting your store visits? Definitely not. You would be just targeting and measuring around your store.

Mar 3, 2020 , ,

Audience insights

Audience Insights Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the store visitors of your competitors, found through a Location-based audience? Do you want to learn if your app users, obtained in an app promotion campaign, visited cinemas, nightlife.

Mar 2, 2020

Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform.

Feb 27, 2020 , ,

Don't get fooled by measurement precision in Drive-to-Store campaigns

 

Feb 20, 2020 , , ,

Are you looking to drive more people to your store?

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks translate into sales in the physical world? How is your mobile marketing affecting your store sales? As smartphones take hold of our day-to-day routines, the border between what's.

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