Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.
Do you want to solve challenging problems like serving hundreds of millions of requests per second on a distributed multi datacenter cluster? Do you want to compete globally at a world-class AdTech company? Do you like software with optimal performance and cannot leave things alone until you.
Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.
November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.
Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.
Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider clicks as valid sources of installs and post install events. However, defining attribution rules that link conversions only to clicks and not to impressions provides only partial data.
Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting developments in console. Keep reading to learn more!
23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV).
We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!
With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.
