Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Feb 17, 2020 , ,

Brand safety guide in mobile programmatic

  Brand building is key for companies, that's why advertisers have always been concerned about where their ads are displayed. Ads on newspapers, TV or billboards would seem much easier to control than their digital counterparts. There are thousands of examples of badly placed ads, pick your.

Jan 20, 2020

Introducing mediasmart's external campaigns

At mediasmart, we believe the ultimate way to identify advertising channels that may be generating good results purely by playing your attribution system, is to actually measure the results they provide when your ads are served, versus when they are not.

Jan 16, 2020 , , , , ,

When retargeting means additional app revenue

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.

Jan 7, 2020 , ,

Tackling mobile advertising fraud

If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help minimize the effect of click fraud, as described in this article

Dec 20, 2019

Download session level data from all your campaigns!

This year is coming to an end, but we continue updating our features to make your life easier when working with our console. Your feedback is valued and listened!

Dec 16, 2019

We are looking for a sales manager in France!

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial  manager as a full time addition to our team.

Nov 19, 2019 ,

New features for your drive to store & geolocated campaigns! 🗺️📍

We have been working on two great features for your geolists! Decide when your geolists counts visit to your store and make sure impressions are distributed evenly per POI in your list.  

Nov 6, 2019

New time based Audiences!

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

Oct 16, 2019

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

  Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha impartido en el Congreso Atlántico de Marketing Digital la ponencia ‘Publicidad móvil: retos y oportunidades’.

Oct 14, 2019 , ,

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it. Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. 

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