Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    3 Best practices to scale CTV advertising campaigns

    Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

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    Take ad campaigns to the next level with data-driven optimization

    Marketing the right way is important to build a brand. You need to have a plan to use your existing data for its useful...

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    Manual vs Automated optimization: Which is the best for your business?

    As a marketer running programmatic advertising campaigns, you can face certain challenges that result in low conversion...

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    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

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    Narrate your brand story with Ad Sequencing to drive impact

    Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

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    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    #NewHireDiaries: One year in!

    As part of the #NewHireDiaries initiative and on the verge of making it to the one year mark, the rockstar Account...

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    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

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    mediasmart strengthens team across India & Southeast Asia

    mediasmart has been a prominent name when it comes to programmatic-led CTV Advertising across India & Southeast Asia....

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