Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Mar 30, 2021 ,

We are looking for a Regional Marketing Manager

We are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing initiatives in the Asian region. You will be responsible for driving the brand initiatives and marketing resources in the region.

Mar 22, 2021 ,

Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth success channel for brands & advertisers who want to discover and capture highly engaged audiences. For countries such as India, where the smart TV subscription has grown exponentially,.

Mar 9, 2021

How to make your ads relevant & measure success without identifying users

End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the space had gotten used to a) requesting end-user’s consent in order to collect cookies and other similar identifiers (notably, GAIDs or IDFAs in applications) and b) processing that.

Mar 3, 2021 , ,

How to Leverage Audience Creation and Targeting on Connected TV

Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital world didn’t have a place. Connected TV (CTV) radically changes that. Getting to the right users when they are more engaged is one of the most valuable benefits of Connected TV,.

Mar 1, 2021 ,

mediasmart strengthens leadership team with key hirings across markets

mediasmart, Affle’s self-serve mobile programmatic platform, announced the expansion of its leadership team across Asia and Latin America with the appointment of senior business leaders to steer the platform growth across regions.

Feb 26, 2021 ,

We are looking for a Junior backend developer

We​ ​are​ ​growing​ ​again!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ a ​Junior backend developer (entry-level position)​ ​to​ ​join​ ​our tech​ ​team. We are looking for a person willing to learn our technology stack and our business. We expect a good grasp of modern Javascript but we will.

Feb 17, 2021 ,

How to Sync Your Connected TV Campaign with Other Household Devices?

Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the same time a mobile campaign was launched. With CTV, advertisers have a full-funnel approach to marketing efforts as retargeting capabilities have expanded: making it possible to.

Feb 16, 2021 , , ,

The iOS14 series: Disadvantages of using SKAdNetwork

Since Apple announced that the latest changes on iOS14, included a new way to ensure user privacy; allowing app install attribution but without sharing their IDFA, clients have been reaching out to us to know what exactly they need to do about SKAdNetwork. Are changes worth it, regardless of the.

Feb 15, 2021 ,

We are looking for an Accountant to join our Finance team

We are seeking a detail-oriented, entrepreneurial and highly professional accountant as a full-time addition to our team. The accountant will report to the Finance Director and work closely with the rest of the finance team in Spain and internationally.

Feb 12, 2021

The iOS14 series: Do I need my own SKAdNetwork ID to buy media?

As the privacy Limited Ad Tracking becomes the default with iOS 14.5 and SKAdNetwork starts tracking conversions; app advertisers and other demand side players running app marketing campaigns wonder: do I need my own SKAdNetwork ID? If you don't know what we are talking about, we encourage you to.

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