Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 25, 2020 , ,

How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.

Nov 24, 2020 ,

We are looking for a Backend Engineer

Do you want to solve challenging problems like serving hundreds of millions of requests per second on a distributed multi datacenter cluster?  Do you want to compete globally at a world-class AdTech company? Do you like software with optimal performance and cannot leave things alone until you.

Nov 23, 2020 , , ,

5 Reasons Why Brands Must Get Online With Advertising on Connected TV

Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.

Nov 19, 2020 ,

Mediabrands partners with affle’s mediasmart platform

November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.

Nov 6, 2020 , ,

Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.

Nov 3, 2020 , ,

The risks of underestimating the value of impressions

Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider clicks as valid sources of installs and post install events. However, defining attribution rules that link conversions only to clicks and not to impressions provides only partial data.

Oct 23, 2020 , ,

Chocolate integrated! 🍫

Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting developments in console. Keep reading to learn more! 

Oct 23, 2020 ,

mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV).

Sep 23, 2020 , , ,

Affle mDMP is here!

We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!

Sep 23, 2020 , , , , , , ,

5 tools to ace your US elections 2020 campaigns

With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.

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