2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into our living rooms, changing the way content is consumed forever. An unprecedented global pandemic and subsequent lockdown pushed people to stay indoors and seek new ways of.
2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to mobile apps to entertain, socialize, work, and stay fit. There’s a saying that “there’s an app for it,” but never before 2020 were apps and mobile technology so relevant and important..
2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping, according to Adobe Analytics, amidst the pandemic. And with Christmas and New Year coming up, we are likely to see similar trends. Most consumers are looking for deals online and.
The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined! Just until a couple of years ago, a customer’s online and offline personas were different. But today, as more customers become mobile-first or mobile-only, their online and offline.
Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.
Do you want to solve challenging problems like serving hundreds of millions of requests per second on a distributed multi datacenter cluster? Do you want to compete globally at a world-class AdTech company? Do you like software with optimal performance and cannot leave things alone until you.
Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.
November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.
Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.
Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider clicks as valid sources of installs and post install events. However, defining attribution rules that link conversions only to clicks and not to impressions provides only partial data.
