Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 29, 2021 ,

We are looking for a Client Success & Business Manager in LATAM

We are seeking a results-oriented, entrepreneurial and highly professional Client Success & Business Manager as a full-time addition to our team. The Client Success & Business Manager will report to the LatAm Sales Director and, as part of the Sales team, will work with the rest of the mediasmart.

Apr 28, 2021 ,

Just Launched! mediasmart’s In-House Viewability Solution

We are excited to announce the launch of our in-house solution for ad viewability that helps advertisers track, optimize, and measure viewability in real-time. mediasmart viewability solution tracks viewability following IAB standards and works on both OMID and non-OMID compliant inventory.

Apr 27, 2021 ,

Understanding Viewability: What It is and Why It Matters

For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has been an important part of marketing metric for digital advertising on connected devices. However, as advertisers vie for precious ad space and attention, what matters.

Apr 20, 2021 , , , ,

We've got news; Kochava collective is here

We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the recording of our latest webinar, to a quick guide on how to navigate this non-IDFA world with mediasmart. Stay tuned, because a few surprises are coming out in the following weeks!

Mar 30, 2021 ,

We are looking for a Regional Marketing Manager

We are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing initiatives in the Asian region. You will be responsible for driving the brand initiatives and marketing resources in the region.

Mar 22, 2021 ,

Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth success channel for brands & advertisers who want to discover and capture highly engaged audiences. For countries such as India, where the smart TV subscription has grown exponentially,.

Mar 9, 2021

How to make your ads relevant & measure success without identifying users

End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the space had gotten used to a) requesting end-user’s consent in order to collect cookies and other similar identifiers (notably, GAIDs or IDFAs in applications) and b) processing that.

Mar 3, 2021 , ,

How to Leverage Audience Creation and Targeting on Connected TV

Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital world didn’t have a place. Connected TV (CTV) radically changes that. Getting to the right users when they are more engaged is one of the most valuable benefits of Connected TV,.

Mar 1, 2021 ,

mediasmart strengthens leadership team with key hirings across markets

mediasmart, Affle’s self-serve mobile programmatic platform, announced the expansion of its leadership team across Asia and Latin America with the appointment of senior business leaders to steer the platform growth across regions.

Feb 26, 2021 ,

We are looking for a Junior backend developer

We​ ​are​ ​growing​ ​again!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ a ​Junior backend developer (entry-level position)​ ​to​ ​join​ ​our tech​ ​team. We are looking for a person willing to learn our technology stack and our business. We expect a good grasp of modern Javascript but we will.

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