Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Oct 16, 2019

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas


Oct 14, 2019

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?


Oct 8, 2019

New Video targeting options


Sep 24, 2019

A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

Dynamic Click-to-Map URLs

Jul 18, 2019

How your good-looking in-app advertising results make you waste money

Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes when those results hide the real contribution of each one of them, as you can see in this example below.  We at mediasmart were granted access by one of our clients to all of its.

Jul 11, 2019

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.

Jun 27, 2019

Now available: Ads.txt in apps!

In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and the option of choosing your local timezone for your campaigns! Ads.txt For Apps We are pleased to announce that from now on you are able to target ads.txt for apps! As you know.

Jun 14, 2019

We are looking for a new international sales - senior position!

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition to our team.

Jun 12, 2019

mediasmart & Adledge partner for real-time viewability offering

Mediasmart and Adledge have partnered to offer advertisers real-time viewability data and automated viewability optimization. The companies said that the full Adledge metrics activation with Mediasmart enhances the quality of the integration, and opens up new opportunities for brands and buyers to.

Jun 4, 2019

Now available: Nexd creatives

We have lots of new things available for you in our latest version this week!

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