Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Big Screens, Bigger Impact: Olympic Advertising

The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does it mean for advertisers?The...

Read More


    The Future of CTV Advertising In India: Trends and Predictions

    The first LED TV in India was launched in 2009. Cut to 2023, the landscape of CTV has witnessed a remarkable evolution,...

    Read More

    Building trust with your audience, navigate consent-based marketing

    Trust is the cornerstone of successful marketing. With the evolution of privacy regulations and the phasing out of...

    Read More

    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

    Read More

    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

    Read More

    DOOH Ads Campaign in Action: Navigating the Shopper Journey across Screens

    Whether it's a Black Friday Cyber Monday sale or seasonal shopping, advertisers need to adopt a strategic and...

    Read More

    The Impact of DOOH Ads on Holiday Purchase Decisions

    Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a...

    Read More

    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption exploded from a single screen at a given time...

    Read More