Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    The power of interactive mobile ads: a case study

    When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand...

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    Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

    Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast...

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    When cricket meets the living room screen: IPL’s big screen moment

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    Festive marketing in Southeast Asia: Where culture, commerce, and connected screens converge

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    Chinese New Year 2026: Trends, spend data, consumer shifts, and how brands can win the moment

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    Chinese New Year

    Beyond Impressions: Attention and brand safety are the new metrics in 2026

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    adtech

    How mediasmart’s platform is leading adtech innovation

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    The holiday season 2025: When screens, streets & stores merge — and why it matters for marketers

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    The new retail rush: How black friday & cyber monday are redefining shopping across APAC

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