Blog

We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate but necessary and we hope you and your loved ones are safe.

During these difficult times we are all living, people are not out in the streets walking around, but they are at home and using their mobile devices a lot more than ever. Therefore we understand that during of self-confinement, drive-to-store campaigns are not the top priority for advertisers, and.

We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to our team.

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition to our team.

Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your store visits will probably go through the roof. But is that campaign really impacting your store visits? Definitely not. You would be just targeting and measuring around your store.

Audience Insights Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the store visitors of your competitors, found through a Location-based audience? Do you want to learn if your app users, obtained in an app promotion campaign, visited cinemas, nightlife.

Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform.

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks translate into sales in the physical world? How is your mobile marketing affecting your store sales? As smartphones take hold of our day-to-day routines, the border between what's.

  Brand building is key for companies, that's why advertisers have always been concerned about where their ads are displayed. Ads on newspapers, TV or billboards would seem much easier to control than their digital counterparts. There are thousands of examples of badly placed ads, pick your.