Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

July 28, 2022

How to level up your Advertising game and deepen your customer understanding thanks to mediasmart’s Location-based audiences

It is a common practice amongst marketers to differentiate the ‘online’ and the ‘offline’ world, although nowadays, nothing could be more common than...

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    July 27, 2022

    Connected TV is the best of both worlds: Interview with Taísa Pereira by InsiderLatam

    The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...

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    July 14, 2022

    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    July 13, 2022

    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    June 29, 2022

    Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

    Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM...

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    June 28, 2022

    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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    June 28, 2022

    #NewHireDiaries: Say hello to our new joiners - Suzanne, Itziar, Advit, and Saurabh

    mediasmart’s team is continuously expanding in different regions and as a part of the #NewHireDiaries initiative, we...

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    June 23, 2022

    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    June 15, 2022

    #NewHireDiaries: What it's like to work for us!

    As a part of our #NewHireDiaries initiative, let’s hear from our new Assistant Manager - Content Marketer, Lakshya, and...

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    May 26, 2022