Blog

We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969.  Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride.

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers end-to-end self-serve solutions for Proximity Campaigns (including real-time footfall measurement) and for App Marketing, allowing advertisers to measure incremental metrics in their.

Do you want to solve challenging problems like serving hundreds of millions of requests per second on a distributed multi datacenter cluster?  Do you want to compete globally at a world-class AdTech company? Do you like software with optimal performance and cannot leave things alone until you.

We​ ​continue growing!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ ​a​ software ​engineer​ ​to​ ​join​ ​our ​team,​ ​whose​ ​main​ ​function​ ​will​ ​be​ ​to develop for the main products we offer to users: the web frontend and the API.  

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate but necessary and we hope you and your loved ones are safe.