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Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.

If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help minimize the effect of click fraud, as described in this article

This year is coming to an end, but we continue updating our features to make your life easier when working with our console. Your feedback is valued and listened!

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial  manager as a full time addition to our team.

We have been working on two great features for your geolists! Decide when your geolists counts visit to your store and make sure impressions are distributed evenly per POI in your list.  

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

  Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha impartido en el Congreso Atlántico de Marketing Digital la ponencia ‘Publicidad móvil: retos y oportunidades’.

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it. Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. 

We have a great update regarding how you reach video formats within our platform. Stay tuned to our newsletter for upcoming new features and exciting updates, this last quarter is going to be great!

Dynamic Click-to-Map URLs   As you know, in mediasmart you have several ways of setting up the click-to map feature - if a user sees an impression within "zone A", he will see the map in the middle of "zone A"- This can be pretty useful for campaigns segmented to a small or very specific group of.