Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 16, 2020

When retargeting means additional app revenue

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.

Jan 7, 2020

Tackling mobile advertising fraud

If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help minimize the effect of click fraud, as described in this article

Dec 20, 2019

Download session level data from all your campaigns!

This year is coming to an end, but we continue updating our features to make your life easier when working with our console. Your feedback is valued and listened!

Dec 16, 2019

We are looking for a sales manager in France!

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial  manager as a full time addition to our team.

Nov 19, 2019

New features for your drive to store & geolocated campaigns! 🗺️📍

We have been working on two great features for your geolists! Decide when your geolists counts visit to your store and make sure impressions are distributed evenly per POI in your list.  

Nov 6, 2019

New time based Audiences!

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

Oct 16, 2019

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

  Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha impartido en el Congreso Atlántico de Marketing Digital la ponencia ‘Publicidad móvil: retos y oportunidades’.

Oct 14, 2019

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it. Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. 

Oct 8, 2019

New Video targeting options ; pre/mid/post roll & rewarded video!

We have a great update regarding how you reach video formats within our platform. Stay tuned to our newsletter for upcoming new features and exciting updates, this last quarter is going to be great!

Sep 24, 2019

A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

Dynamic Click-to-Map URLs   As you know, in mediasmart you have several ways of setting up the click-to map feature - if a user sees an impression within "zone A", he will see the map in the middle of "zone A"- This can be pretty useful for campaigns segmented to a small or very specific group of.

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