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Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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