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Announcements, analysis and opinions on industry trends around the programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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