Mediasmart - Blog

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

Nilza Remokim Bhutia

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast...

Uzma Faridi

How mediasmart’s platform is leading adtech innovation

Kaberi Gogoi

Location intelligence in action: boosting advertising relevance

Olatz Goicoechea

Hello 2022: Top 5 Ad Tech Trends

The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

Shalini Tada

Blog

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

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Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

How mediasmart’s platform is leading adtech innovation

Location intelligence in action: boosting advertising relevance

Hello 2022: Top 5 Ad Tech Trends