The average smartphone user is very familiar with digital maps, to the point, they are deeply ingrained in his or her...

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading customer...

Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

Audience Insights

Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...