Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 1, 2021 , ,

Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading customer intelligence platform, Lifesight, to bring advanced audience data and independent footfall attribution solutions to its self-serve programmatic platform. Through the partnership,.

Nov 19, 2020 ,

Mediabrands partners with affle’s mediasmart platform

November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.

Jul 15, 2020 , ,

We start July with fireworks; new partner joining us and news about campaign targeting!

We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some updates regarding our latest release; such as a new level of precision for your geolists and new frequency capping options. Finally make sure you register to attend our webinar about.

Jul 11, 2019 , ,

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.

Jun 12, 2019 ,

mediasmart & Adledge partner for real-time viewability offering

Mediasmart and Adledge have partnered to offer advertisers real-time viewability data and automated viewability optimization. The companies said that the full Adledge metrics activation with Mediasmart enhances the quality of the integration, and opens up new opportunities for brands and buyers to.

May 22, 2019 ,

mediasmart & Nexd unveil innovative programmatic rich media partnership

mediasmart and NEXD announced today a new integration of rich media tools directly within its demand side platform (DSP) dashboard to streamline the rich media creation process for mediaSmart’s customers.

May 16, 2019 ,

Now available: Measure Viewability in real time with Adledge!

We have been busy these past weeks, working with partners and our teams for new integrations & features. From now on you will be able to measure viewability in real time, thanks to our integration with Adledge! New device connection targeting options, and an important note regarding In banner.

Apr 10, 2019 , ,

Artefact partners with mediasmart to maximise incremental footfall

Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global drive-to-store campaigns. Artefact maximises campaign impact by measuring incremental footfall in real-time anywhere around the world, powered by mediasmart technology.

Mar 14, 2019 , ,

New partners have joined us! Index, Nielsen & the ability to push DMP audiences

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

Mar 13, 2019 , ,

mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

mediasmart has joined the Branch Certified Partner Program to allow its customers to seamlessly configure campaigns using Branch Universal Ads and track ad conversions across every device, platform and channel.

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