Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to...

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    Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV advertising in India

    Interactive Avenues, the digital arm of Mediabrands India, has announced its partnership with Affle’s mediasmart...

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