Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    The new retail rush: How black friday & cyber monday are redefining shopping across APAC

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    Luxury reimagined: India’s premium segment, its paradoxes, and a smarter way forward

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    Luxury Shopper

    Maximizing festive season conversions in India with drive-to-store solutions

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    Omnichannel festive impact: Engaging audiences wherever they celebrate

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    Creative innovation that moves with your audience this festive season

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    mediasmart awarded patent for breakthrough “Maximize User Awareness” technology enhancing ad relevance (US12354134B2)

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    #NewHireDiaries: New Faces, Fresh Perspectives

    At mediasmart, growth is about more than business, it's about people. As we welcome new team members from across...

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    new hire diaries mediasmart

    Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

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    CTV Retargeting explained: Turn big screen views into actions

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    A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.