Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    mediasmart awarded patent for breakthrough “Maximize User Awareness” technology enhancing ad relevance (US12354134B2)

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    #NewHireDiaries: New Faces, Fresh Perspectives

    At mediasmart, growth is about more than business, it's about people. As we welcome new team members from across...

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    Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

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    CTV Retargeting explained: Turn big screen views into actions

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    A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

    The invisible map behind every great campaign

    How location intelligence fuels smarter advertising

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    ​​CTV and AI: the data-driven future of advertising on Connected TV

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    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    E-commerce vs. in-store: how programmatic ads connect both worlds

    The power of programmatic bridging digital and physical retail 

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    a man holding a phone showing an e-commerce store while standing on a shop aisle

    #NewHireDiaries: Embracing Innovation and Growth at mediasmart

    At mediasmart, we believe that growth thrives in a dynamic environment that fosters collaboration and continuous...

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