Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    CTV Retargeting explained: Turn big screen views into actions

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    A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

    The invisible map behind every great campaign

    How location intelligence fuels smarter advertising

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    ​​CTV and AI: the data-driven future of advertising on Connected TV

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    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    E-commerce vs. in-store: how programmatic ads connect both worlds

    The power of programmatic bridging digital and physical retail 

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    a man holding a phone showing an e-commerce store while standing on a shop aisle

    #NewHireDiaries: Embracing Innovation and Growth at mediasmart

    At mediasmart, we believe that growth thrives in a dynamic environment that fosters collaboration and continuous...

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    #NewHireDiaries: Discovering Life at mediasmart

    At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration,...

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    Essential 2024 location intelligence trends and stats driving advertising success

    The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to...

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    woman shopping due to advertising enhanced with location data

    #NewHireDiaries: Growing together with mediasmart’s talent

    At mediasmart, we believe that growth isn't just about numbers—it’s about adding fresh perspectives, diverse...

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