Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 6, 2020 , ,

Introducing Unique Users, free NexD impressions & a new Smaato deal

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

Oct 8, 2019 , ,

New Video targeting options ; pre/mid/post roll & rewarded video!

We have a great update regarding how you reach video formats within our platform. Stay tuned to our newsletter for upcoming new features and exciting updates, this last quarter is going to be great!

Jun 4, 2019 , ,

Now available: Nexd creatives

We have lots of new things available for you in our latest version this week!

Jun 13, 2017 ,

Formats from Sublime Skinz & AdColony

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

Oct 20, 2016 ,

Launching Vertical Video

We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it, especially interesting if you are running video campaigns: the possibility to add vertical - also called portrait - videos. Read below for details and, as always, please do not.

Jan 12, 2016 ,

When Ad Formats and Mobile Programmatics Collide

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.

May 1, 2015 , ,

Ensuring Native Ads Provide Real Value to Consumers

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and engagement with current and prospective customers.

Oct 24, 2014 ,

mediasmart reinvents the banner with cinematic 3D effects

mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has launched a revolutionary format with cinematic 3D effects.

Jul 14, 2014 ,

Mediasmart Mobile innovates again by launching native ads

Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to programmatically buy native formats within mobile applications. These advertising formats naturally flow with the content of the application in which they are served, so that the.

May 18, 2014 ,

mediasmart launches new ad format to adapt artwork according to geolocation

mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able to serve dynamic creative artwork, which shifts according to a specific user’s location. As a result, the consumer receives the exact information of the nearest point of sale,.

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