Blog

We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

We have launched a great update regarding how you reach video formats within our platform. You can now select to target video ads to specific video positions; Pre-mid & post roll from your campaign set up.

We have lots of new things available for you in our latest version this week!

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it, especially interesting if you are running video campaigns: the possibility to add vertical - also called portrait - videos. Read below for details and, as always, please do not.

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and engagement with current and prospective customers.

mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has launched a revolutionary format with cinematic 3D effects.