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Announcements, analysis and opinions on industry trends around the programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    How to use Deals as an advertiser

    In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access...

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    Launching Public Deals

    Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and...

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