Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

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    How to use Deals as an advertiser

    In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access...

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    Launching Public Deals

    Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and...

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