Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

    We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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    More updates on our Audience Insights & first price auction features

    Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the...

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    Introducing Unique Users, free NexD impressions & a new Smaato deal

    We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home...

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    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including...

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    New time based Audiences!

    We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of...

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    New Video targeting options ; pre/mid/post roll & rewarded video!

    We have launched a great update regarding how you reach video formats within our platform. You can now select to...

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    Now available: Ads.txt in apps!

    In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and...

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