Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Sep 23, 2020 , , ,

Affle mDMP is here!

We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!

Sep 2, 2020 , , ,

Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little bit!. With September starting we have a lot of news in store for you, so let's cover the first ones happening this week on our latest release

Aug 13, 2020 , , , , , ,

🆕📺 Unravel Smart TV campaigns with our Audience capabilities

We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

Jun 16, 2020 , ,

FAQs regarding TCF 2.0 by IAB

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

Apr 29, 2020 , ,

More updates on our Audience Insights & first price auction features

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Apr 6, 2020 , ,

Introducing Unique Users, free NexD impressions & a new Smaato deal

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

Dec 15, 2019 , ,

CCPA- FAQs regarding your campaigns in mediasmart

CCPA grants California consumers robust data privacy rights and control over their personal information, including the right to know, the right to delete, and the right to opt-out of the sale of personal information that businesses collect, as well as additional protections for minors. mediasmart.

Nov 6, 2019 , ,

New time based Audiences!

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

Oct 8, 2019 , ,

New Video targeting options ; pre/mid/post roll & rewarded video!

We have launched a great update regarding how you reach video formats within our platform. You can now select to target video ads to specific video positions; Pre-mid & post roll from your campaign set up.

Jun 27, 2019 ,

Now available: Ads.txt in apps!

In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and the option of choosing your local timezone for your campaigns! Ads.txt For Apps We are pleased to announce that from now on you are able to target ads.txt for apps! As you know.

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