Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 16, 2020 , ,

FAQs regarding TCF 2.0 by IAB

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

Apr 29, 2020 , ,

More updates on our Audience Insights & first price auction features

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Apr 6, 2020 , ,

Introducing Unique Users, free NexD impressions & a new Smaato deal

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

Dec 15, 2019 , ,

CCPA- FAQs regarding your campaigns in mediasmart

CCPA grants California consumers robust data privacy rights and control over their personal information, including the right to know, the right to delete, and the right to opt-out of the sale of personal information that businesses collect, as well as additional protections for minors. mediasmart.

Nov 6, 2019 , ,

New time based Audiences!

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

Oct 8, 2019 , ,

New Video targeting options ; pre/mid/post roll & rewarded video!

We have launched a great update regarding how you reach video formats within our platform. You can now select to target video ads to specific video positions; Pre-mid & post roll from your campaign set up.

Jun 27, 2019 ,

Now available: Ads.txt in apps!

In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and the option of choosing your local timezone for your campaigns! Ads.txt For Apps We are pleased to announce that from now on you are able to target ads.txt for apps! As you know.

Jun 4, 2019 , ,

Now available: Nexd creatives

We have lots of new things available for you in our latest version this week!

May 24, 2018 , ,

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

Dec 5, 2017 , ,

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!