Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 29, 2020 , ,

More updates on our Audience Insights & first price auction features

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Apr 6, 2020 , ,

Introducing Unique Users, free NexD impressions & a new Smaato deal

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

Jan 1, 2020 , ,

Audiences within mediasmart

Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make decisions at individual level which allows personalised messages, retargeting, blacklisting etc. Also audiences, help automatic optimization; thanks to self learning algorithms using.

Dec 20, 2019 , ,

Download session level data from all your campaigns!

This year is coming to an end, but we continue updating our features to make your life easier when working with our console. Your feedback is valued and listened!

Jan 11, 2019 , ,

eCPA is dead. Long live the incremental eCPA!

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the Digital Advertising World, it’s vital to measure the results of all campaigns. Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate the ROI.

Sep 3, 2018 ,

5 Steps to Avoid Wasting your Display Advertising Budgets

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute.

Aug 23, 2018 , ,

mediasmart helping customers who can no longer work with Weve for their proximity advertising campaigns

Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.

May 1, 2018 , ,

mediasmart’s upcoming product changes related to GDPR

mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart.

Jul 8, 2016 ,

Monetisation and the data game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a game developer there’s strong scope for adding as much user data to your inventory as possible, to maximise your yield.

May 1, 2015 , ,

Ensuring Native Ads Provide Real Value to Consumers

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and engagement with current and prospective customers.

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