Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading customer...

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    Mediabrands partners with affle’s mediasmart platform

    November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered...

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    More updates on our Audience Insights & first price auction features

    Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main...

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    Introducing Unique Users, free NexD impressions & a new Smaato deal

    We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home...

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    Audiences within mediasmart

    Audiences are an excellent tool for marketers to differentiate and make their media buying much more effective, to make...

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    Download session level data from all your campaigns!

    This year is coming to an end, but we continue updating our features to make your life easier when working with our...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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