Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    Audiences within mediasmart

    Audiences are an excellent tool for marketers to differentiate and make their media buying much more effective, to make...

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