We are excited to announce the second edition of  India CTV Report 2022 titled “India Says Yes to Connected TV!” that...

We are excited to announce mediasmart and Adjust have partnered to introduce mediasmart’s campaign implementation...

With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...

The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...

Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...

According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...