Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...

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    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    We are excited to announce the second edition of  India CTV Report 2022 titled India Says Yes to Connected TV!that...

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    mediasmart and Adjust partner to offer next-level CTV campaign optimization

    We are excited to announce mediasmart and Adjust have partnered to introduce mediasmart’s campaign implementation...

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    3 Winnings Ways to Leverage Location-Based Advertising for a Cracker of a Festive Season

    With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...

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    This Festive Season CTV Advertising is the Big-Bang Firecracker for Brand Success

    The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    Connected TV is the best of both worlds: Interview with Taísa Pereira by InsiderLatam

    The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    3 Best practices to scale CTV advertising campaigns

    Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

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