Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Shopping Season 2026: Beyond Black Friday

The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...

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    See It. Consider It. Cart It: Turning CTV Attention Into Action

    Unlocking new opportunities emerging with the growth of quick commerce 

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    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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    Latam CTV Report 2022: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our “Latam CTV Report 2022 - Mapping Connected TV (CTV) Viewership and the...

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    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    We are excited to announce the second edition of  India CTV Report 2022 titled “India Says Yes to Connected TV!” that...

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    mediasmart and Adjust partner to offer next-level CTV campaign optimization

    We are excited to announce mediasmart and Adjust have partnered to introduce mediasmart’s campaign implementation...

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    3 Winnings Ways to Leverage Location-Based Advertising for a Cracker of a Festive Season

    With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...

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