Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    #NewHireDiaries: mediasmart strengthens team across India & Southeast Asia

    mediasmart has been a prominent name when it comes to programmatic-led CTV Advertising across India & Southeast Asia....

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    #NewHireDiaries - mediasmart through a beginner’s eye

    Being a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...

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