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Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    Shreya Bhagat

    Shreya Bhagat
    Shreya's been a marketing maverick for more than half a decade now! She started her journey amidst the filters and streaks of Snapchat and eventually, landed at AdTech 5 years ago. If it's the media you want, she is the one to watch out for in the team. When not working, she is grooving to her favorite indie music on a long road trip, with quite a few snack stops in between.

    Recent Posts

    #NewHireDiaries - mediasmart through a beginner’s eye

    Being a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...

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