Mediasmart - Blog

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

Nilza Remokim Bhutia

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand...

Gabriel Dantas

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast...

Uzma Faridi

Festive marketing in Southeast Asia: Where culture, commerce, and connected screens converge

Kaberi Gogoi

Blog

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

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The power of interactive mobile ads: a case study

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Festive marketing in Southeast Asia: Where culture, commerce, and connected screens converge