Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

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    DOOH Ads Campaign in Action: Navigating the Shopper Journey across Screens

    Whether it's a Black Friday Cyber Monday sale or seasonal shopping, advertisers need to adopt a strategic and...

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    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

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    Harnessing the Power of DOOH Advertising: Exploring mediasmart's Global Reach

    Digital Out-of-Home (DOOH) advertising is transforming the way brands engage with consumers, extending their reach and...

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    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

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    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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