The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
Read MoreAs we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...
Read MoreWhether it's a Black Friday Cyber Monday sale or seasonal shopping, advertisers need to adopt a strategic and...
Read MoreThe fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...
Read MoreDigital Out-of-Home (DOOH) advertising is transforming the way brands engage with consumers, extending their reach and...
Read MoreDigital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...
Read MoreMarch 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...
Read MoreThere’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...
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