Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

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    DOOH Ads Campaign in Action: Navigating the Shopper Journey across Screens

    Whether it's a Black Friday Cyber Monday sale or seasonal shopping, advertisers need to adopt a strategic and...

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    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

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    Harnessing the Power of DOOH Advertising: Exploring mediasmart's Global Reach

    Digital Out-of-Home (DOOH) advertising is transforming the way brands engage with consumers, extending their reach and...

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    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

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    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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