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Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    The Impact of DOOH Ads on Holiday Purchase Decisions

    Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a...

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    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

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    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

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