Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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