Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Unlocking frequency capping to transform your CTV and cross-screen campaigns

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    woman angry at repeated ad vs woman happy

    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    ctv measurement; adjust, appsflyer & mediasmart

    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    cross-screen strategy