Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    Seamless Commerce: the power of Drive-to-store advertising to boost retail sales

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    Banner for blog article showing a couple watching tv and using their smartphone and the same couple going shopping as prompted by the ads on the devices.

    CTV in Focus: Industry Experts Converge at the CTV Asia Symposium, Jakarta

    The Connected TV Asia Symposium, Jakarta held on the 6th of July, in Jakarta, sparked an engaging discourse on the...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    ctv measurement; adjust, appsflyer & mediasmart