Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

The rules of digital advertising are constantly being rewritten. Actively shaping what’s next is a philosophy recently reinforced by our recognition as a Top 5 Tech Solution Provider in the MMA SMARTIES Business Impact Index, securing the #2 spot in India and #4 in Indonesia. This latest accolade naturally leads us to reflect on the remarkable journey we've undertaken. What started as a vision to revolutionize digital advertising across India and Southeast Asia has since blossomed, earning us over 100 industry awards and solidifying a legacy defined by relentless innovation, significant market impact, and continuous growth.

For mediasmart, this legacy isn't just about building cutting-edge technology; it's about anticipating market needs, crafting solutions that genuinely empower our partners, and consistently pushing the boundaries of what's possible in the dynamic digital landscape.

Pioneering Solutions: Charting the Path to Unprecedented Impact

Every solution we build starts with a question:What will truly move the needle for our clients in a complex digital world, and create impact?

At mediasmart, innovation is always purpose driven. It's about precisely identifying the critical gaps whether between branding and performance, screens and households, or insight and action, and seamlessly bridging them with ingenious, highly effective solutions that redefine what's truly possible.

We've embraced and overcome some of the most pressing challenges within today’s fragmented media ecosystem. Our exceptional solutions are built to adapt, scale, and perform across every screen. With innovation at our core, mediasmart empowers brands and agencies to unlock smarter, more seamless marketing outcomes, driving real results in a dynamic digital landscape.

Here’s how we do it, one solution at a time.

The Screen Shift Is Real. We Made It Seamless. CTV Household Sync

As media consumption fragmented across screens, mediasmart launched Household Sync, a first-of-its-kind solution that transformed Connected TV (CTV) beyond branding into a powerful multi-screen performance engine.

Household Sync seamlessly connects CTV impressions with synchronized mobile ads within the same household, enabling brands to craft cohesive, cross-screen narratives that drive both awareness and action. This breakthrough has powered campaigns that boosted brand lift, increased impacts, and delivered real-world outcomes and earned top honors at the MMA Smarties, Drums Awards, Agency Reporter - Front Benchers- Digital Marketing Excellence Awards, India Digital Marketing Awards, Indian Television-  Digital Media Excellence Awards, India Digital Awards and CTV Asia Symposium to name a few.

From Branding to Action: Dynamic Creative Sync

We didn’t stop at Household sync, we made it smarter. CTV was once viewed as an upper-funnel medium, mediasmart broke the mold with Dynamic Creative Sync allowing brands to adapt creatives in real time based on location, audience segment, or behavioral signals.

We took performance one step further with interactive CTV formats, including dynamic QR codes embedded within ads. These features turned passive viewership into active engagement, enabling users to a landing page, find stores, or learn more with a single scan. Recognized at CTV Asia Symposium 2025 and other awards, this innovation redefined CTV as a performance-first channel.

Intelligence in Motion: Advanced Audience & Location Technology

The impact of a powerful campaign multiplies when it reaches the right audience. While screens connect hearts and minds, smart targeting ensures your message resonates at the perfect moment with those who matter most.

Our Advanced Audience & Location Intelligence technology empowers brands to go beyond broad targeting, unlocking dynamic messaging based on geography, context, and real-time movement.

In Indonesia, Polysilane used this capability to drive awareness for its anti-acidity range, nearly doubling campaign effectiveness through audience insights and intelligent geo-fencing.

While KFC India saw CTRs 3x above the benchmark by triggering proximity-based messaging near high-traffic zones, nudging customers to take immediate action.

This layer of precision combined with scale has earned us accolades like the MMA Smarties Indonesia, E4M Maddies,  India Digital Awards and other multiple wins.

From Map to Meal: Drive-to-Store Precision

Clicks are nice. Visits are better.
While digital impressions are easy to track, converting them into real-world footfall remains a consistent challenge for retail and QSR brands. Traditional location targeting often fails to account for context sending offers when users are no longer nearby, or missing the critical moment of intent altogether.

mediasmart solved this with an intelligent, award-winning Drive-to-Store solution that merges real-time location intelligence with dynamic audience targeting.

Pizza Hut Indonesia tapped into this capability to solve a simple but high-impact challenge: how to drive immediate footfall near their outlets. By using proximity data and moment-aware triggers, mediasmart delivered personalized mobile ads to users who were physically near Pizza Hut locations—at the right time of day and with the right message.

The result? A lift in both visits and sales, and a clear demonstration of how data and timing can work together to close the loop between digital engagement and offline outcomes.

This innovative approach to omnichannel execution has been celebrated with wins at the Marketing Excellence Awards, Indonesia reinforcing mediasmart’s position as a true driver of results—whether online, on TV, or at the store.

Mobile-First, Impactful Mobile Ads

Once you’ve found the right audience, the next question is simple: how do you truly engage them? That’s where mobile steps in.

With users spending over 4 hours a day on their phones, mobile isn’t just another touchpoint. It’s the most personal screen they own. But to stand out in an endless scroll, brands need more than reach. They need relevance, interaction, and immersive experiences that drive action.

At mediasmart, we’ve turned mobile into a high-impact canvas. From interactive rich media and in-app storytelling to deep behavioural targeting, our mobile-first solutions help brands break through the noise and build meaningful engagement right in the palm of the consumer’s hand.

From Glenfiddich’s immersive brand campaigns to Swiggy’s engagement success, our mobile-first approach has delivered outstanding results—recognized by Mobexx Awards and other awards for Best Use of Programmatic.

Seamless Multiscreen: One Story, Every Screen

Today’s consumers move seamlessly from streets to sofas to smartphones, creating endless opportunities for brands to stay connected, relevant, and impactful.

Let’s say you’re on your way to the mall or heading to the office. You pass multiple DOOH screens each competing for your attention with bold, high-impact visuals. But with so many messages scattered across so many screens, how does a brand make that moment stick?

That’s where the real journey begins not just capturing attention, but keeping it alive across mobile and CTV, long after you’ve walked past the screen.

With Audience Sync, mediasmart tracks exposure around DOOH screens and enables brands to reconnect with the same users, whether it’s retargeting them moments later on their phone or reminding them that evening on the big screen. We make sure the story continues.

From MG’s impact-driven multiscreen strategy to Mother Dairy’s culturally resonant regional storytelling, our multiscreen campaigns have delivered measurable impact and industry recognition, including wins at the CTV Asia Symposium, E4M Maddies, ET Brand Equity Digiplus Awards to name a few.

Beyond Innovation: Building Industry Knowledge

Our mission goes beyond crafting technology, we believe in decoding its impact. As Connected TV evolved from novelty to necessity, we didn't just build tools to support it, we helped shape the playbook for how brands win on this screen.

Through in-depth research and original reports like The CTV Opportunity in India and Connected TV in Southeast Asia, we’ve provided marketers with the insights to confidently navigate one of the fastest-growing formats in the region. From adoption trends and audience behavior to platform best practices, these reports have become must-reads for performance-focused media teams.

Beyond 100 Awards: Shaping What’s Next in Advertising

So, what's next in the world of advertising? It's the intelligent convergence of data, screens, and AI, and we're leading the charge. At mediasmart, we're leveraging GenAI to completely rethink how you build campaigns. Imagine: creating dynamic ads at real-time pace, pinpointing your exact audience with incredible accuracy, and getting real-time insights that truly boost your campaign's smarts.

As always, mediasmart, under Affle's visionary 3i framework of Innovation, Impact, and Intelligence stays ahead of the curve. Our biggest leap forward? CTV AI. This isn't just tech; it's a game-changer designed to put powerful, conversion-driven Connected TV campaigns within reach of every advertiser. With CTV AI, you can expect simpler campaign setup, smarter creative options, and real-time performance tracking – all combining to reshape how brands win in the CTV space with unmatched scale, and clear-cut results.

While advanced intelligence drives impact performance, it's only half the story. Real impact comes from connecting with your audience seamlessly, wherever they are. That's why innovations like CTV Web Sync and CTV App Sync are so crucial. We're breaking down the walls between mobile, CTV, and web, turning individual screens into one powerful, unified brand journey for your customers.

From driving foot traffic to your local store with pinpoint accuracy, to crafting engaging CTV stories for entire households, we're not just running campaigns; we're transforming what your advertising can truly achieve. And with over 100 industry awards backing our approach, you can be confident the results speak for themselves.