When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
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With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB
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