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Announcements, analysis and opinions on industry trends around the programmatic world.

a man holding a phone showing an e-commerce store while standing on a shop aisle

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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