Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to level up your Advertising game and deepen your customer understanding thanks to mediasmart’s Location-based audiences

It is a common practice amongst marketers to differentiate the ‘online’ and the ‘offline’ world, although nowadays, nothing could be more common than...

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    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

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