Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

a man holding a phone showing an e-commerce store while standing on a shop aisle

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    We are excited to announce the second edition of  India CTV Report 2022 titled “India Says Yes to Connected TV!” that...

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    mediasmart India CTV 2.0 report

    The current acceleration of Connected TV

    Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

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    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our “India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

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