Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

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    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    We are excited to announce the second edition of  India CTV Report 2022 titled “India Says Yes to Connected TV!” that...

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    mediasmart India CTV 2.0 report

    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our “India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

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