Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 19, 2019 ,

New features for your drive to store & geolocated campaigns! 🗺️📍

We have been working on two great features for your geolists! Decide when your geolists counts visit to your store and make sure impressions are distributed evenly per POI in your list.  

Sep 24, 2019 ,

A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

Dynamic Click-to-Map URLs   As you know, in mediasmart you have several ways of setting up the click-to map feature - if a user sees an impression within "zone A", he will see the map in the middle of "zone A"- This can be pretty useful for campaigns segmented to a small or very specific group of.

Aug 23, 2018 , ,

mediasmart helping customers who can no longer work with Weve for their proximity advertising campaigns

Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.

Mar 8, 2018 ,

Travel’s mobile marketing opportunity

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector continues to see mobile driving revenue and brands of all sizes are expanding their strategies in this channel as a way to boost sales.

Jan 12, 2018

Do you know how accurate your geofenced campaigns are? 

Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

Sep 4, 2014 ,

Using Geolocation to your Advantage

Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the main advantages of mobile devices compared to PCs for advertisers. One of the mobile marketing opportunities that brands can take advantage of is to use geolocation technology to.

May 18, 2014 ,

mediasmart launches new ad format to adapt artwork according to geolocation

mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able to serve dynamic creative artwork, which shifts according to a specific user’s location. As a result, the consumer receives the exact information of the nearest point of sale,.

Feb 19, 2014 ,

Geolocation will be key for brands and advertisers in 2014

mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de Bonneterie in the Netherlands