Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

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    We start July with fireworks; new partner joining us and news about campaign targeting!

    We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some...

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    New features for your drive to store & geolocated campaigns! 🗺️📍

    We have been working on two great features for your geolists!

    Decide when your geolists counts visit to your store...

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    Travel’s mobile marketing opportunity

    Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...

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    Do you know how accurate your geofenced campaigns are? 

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that...

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