Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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