Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

June 23, 2022

#NewHireDiaries: Say hello to our new joiners - Suzanne, Itziar, Advit, and Saurabh

mediasmart’s team is continuously expanding in different regions and as a part of the #NewHireDiaries initiative, we bring you news of our team...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    March 3, 2021

    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    November 23, 2020

    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    November 6, 2020

    mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

    23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...

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    October 23, 2020

    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    September 23, 2020

    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    September 23, 2020

    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

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    August 13, 2020

    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...

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    June 16, 2020

    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been...

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    May 27, 2020