Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

January 27, 2022

Narrate your brand story with Ad Sequencing to drive impact

Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more complex marketing strategies with...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    March 3, 2021

    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    November 23, 2020

    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    November 6, 2020

    mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

    23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...

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    October 23, 2020

    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    September 23, 2020

    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    September 23, 2020

    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

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    August 13, 2020

    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on...

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    June 16, 2020

    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been...

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    May 27, 2020