Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 16, 2020 , ,

mediasmart latest release news; about privacy & new targeting filter!

We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!

May 27, 2020 , ,

New Optimizing Viewability algorithm & more on our Audiences features!

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

Apr 29, 2020 , ,

More updates on our Audience Insights & first price auction features

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Mar 3, 2020 , ,

Audience insights

Audience Insights Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the store visitors of your competitors, found through a Location-based audience? Do you want to learn if your app users, obtained in an app promotion campaign, visited cinemas, nightlife.

Jan 16, 2020 , ,

When retargeting means additional app revenue

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.

Jan 1, 2020 , ,

Audiences within mediasmart

Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make decisions at individual level which allows personalised messages, retargeting, blacklisting etc. Also audiences, help automatic optimization; thanks to self learning algorithms using.

Nov 6, 2019 , ,

New time based Audiences!

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

Jul 11, 2019 , ,

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.

Mar 14, 2019 , ,

New partners have joined us! Index, Nielsen & the ability to push DMP audiences

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

Jan 24, 2019

Introducing Location Based Audiences

mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can later retarget them elsewhere.