Blog

We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Audience Insights Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the store visitors of your competitors, found through a Location-based audience? Do you want to learn if your app users, obtained in an app promotion campaign, visited cinemas, nightlife.

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.

Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make decisions at individual level which allows personalised messages, retargeting, blacklisting etc. Also audiences, help automatic optimization; thanks to self learning algorithms using.

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can later retarget them elsewhere.