Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

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    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on...

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    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been...

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