Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the...

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    The iOS14 series: Disadvantages of using SKAdNetwork

    Since Apple announced that the latest changes on iOS14, included a new way to ensure user privacy; allowing app install...

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    The iOS14 series: Advantages of using SKAdNetwork

    Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install...

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    Getting ready for iOS14!

    Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...

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