Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    Chocolate integrated! 🍫

    Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting...

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