Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    Chocolate integrated! 🍫

    Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting...

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