Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

Read More


    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...

    Read More

    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

    Read More

    Chocolate integrated! 🍫

    Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting...

    Read More