Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus,...

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    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on...

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    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been...

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