When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
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For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...
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We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...
During this month of May we have launched a new algorithm that optimizes based on viewability, we have been...
