Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...
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For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...
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