Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...

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    The iOS14 series: Advantages of using SKAdNetwork

    Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install...

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    Getting ready for iOS14!

    Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

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    How your good-looking in-app advertising results make you waste money

    Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...

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    Mobile App Promotions - A Small Part of the Full Picture

    A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising...

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