Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...
Read MoreAnnouncements, analysis and opinions on industry trends around the mobile programmatic world.
Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...
Read MoreThe Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...
Read MoreBecause getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...
Read MoreMarketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...
Read MoreMany advertisers base their advertising partners performance evaluation on the results they see. The problem comes...