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Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...
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The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...
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Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...
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Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...
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Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...
