Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

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    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

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    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

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    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

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    How your good-looking in-app advertising results make you waste money

    Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...

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