Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...

Read More


    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

    Read More

    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

    Read More

    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

    Read More

    How your good-looking in-app advertising results make you waste money

    Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...

    Read More