Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

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    Why Incrementality Matters in 2021

    Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    Artefact partners with mediasmart to maximise incremental footfall

    Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global...

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