Mediasmart - Blog | targeting

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

Monalisa Roy

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Why Drive-to-Store Campaigns Matter in the Post-Covid World

The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

We start July with fireworks; new partner joining us and news about campaign targeting!

We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some...

Adriana Ullivarri