Mediasmart - Blog | proximitycampaigns

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

Nilza Remokim Bhutia

How to get the most out of your Drive-to-store campaigns using Maps

The average smartphone user is very familiar with digital maps, to the point, they are deeply ingrained in his or her...

Olatz Goicoechea

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

Diksha Sahni

Why Drive-to-Store Campaigns Matter in the Post-Covid World

The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

Diksha Sahni

Don't get fooled by measurement precision in Drive-to-Store campaigns

Adriana Ullivarri

Are you looking to drive more people to your store?

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...