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Announcements, analysis and opinions on industry trends around the programmatic world.

The invisible map behind every great campaign

How location intelligence fuels smarter advertising

Olatz Goicoechea

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Must-know 2024 shopping season insights for marketers: stats & trends

The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion¹. Mobile...

Olatz Goicoechea

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