Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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