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Announcements, analysis and opinions on industry trends around the programmatic world.

FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to navigating modern app interfaces,...

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    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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